About us

Scott Armstrong

Scott is a results-driven professional with extensive experience in all aspects of hospitality management. He has spent his life in the hospitality industry, initially working for liquor and gaming companies before jumping in to run his own venues. He has part-owned and managed numerous hotels over the past 25 years in both NSW and South-East Queensland. In this time, he has also owned a restaurant and a café, as well as a motel on the Sunshine Coast, Queensland. Having sold his hotel group in mid-2025, Scott currently consults to a couple of licensed clubs on the Sunshine Coast.

Tertiary qualified with a Bachelor of Business majoring in Marketing, Scott understands the power of the brand and the need to develop a distinct personality for each venue and maintain consistency.

His experience in understanding what it takes to build a brand, based on the right promotional activity presented in the right way, positions him to deliver real value to your venue.

Oliver Armstrong

Having worked in pubs and clubs since the age of 14, Oliver literally grew up in the hospitality industry. This deep, hands-on experience gives him an intuitive understanding of everyday operations, which he combines with a passion for technology. Privately educated and a lifelong learner, Oliver is highly proficient in generative AI, having used it to build and deploy complete websites and software from scratch. His technical capabilities span payment systems, databases, authentication, APIs, subscription models, dashboards and full front-end development. He is dedicated to helping our clients secure a powerful technological advantage in the modern AI landscape.